About
I've been a SaaS fanatic for 9 years now, and I've picked up quite a few tricks to help them grow.​
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16+ years of practical experience in marketing in the B2B and B2C sectors, including 8 years as a CMO / Head of Marketing
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Implemented product marketing strategies at DataFlik, Railsware, Creatio, Smarter Contact, M1-Project, and iGMS
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Deep expertise in PLG, strategic hiring, market research, launch planning, and high-velocity demand generation
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Got mentions in international business publications, including Forbes, Tech.co, and Business2Community
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Founded Upleadium to give early-stage B2B SaaS teams senior-level marketing leadership, without full-time overhead.
What Does the Go-to-Martek Strategy Normally Include?
It's your essential document for data-driven business decisions, backed by customer research and functional frameworks.
Market Research and Segmentation
Understand your market, competition, and ideal customer
Product and Offering
Clearly define how your product stands out and the value it offers your ideal customer
Messaging and Positioning
Craft product narrative and communication that resonates with your audience
KPIs Planning and Analysis
Set performance benchmarks (north star metrics) and strategically analyze results
Marketing Strategy
Plan marketing channels and major marketing tactics effectively
Sales Strategy
Define tactics to achieve revenue goals using sales channels
Customer Engagement Strategy
Cultivate activation, retention, and lasting user relationships
Pricing
Determine how aligning your pricing with your offering can help you achieve revenue goals
When SaaS Businesses Need GTM Strategy
While execution is the key, careful strategic planning is the foundation of your lasting success.
01
Launch new SaaS product
Introduce your new product to the right audience through the right channels with messaging that resonates.
03
Find Product-market fit
Customize your SaaS offering to resonate with the audience and market that need it most, optimizing results and accelerating business growth.
02
Enter new markets
Seamlessly expand into new markets, capturing previously untapped customer segments for growth.
04
Improve ROI / Scale
Enhance operational and marketing efficiency to maximize your return on investment and profitability.
Ivan Levchenko, iGMS
Inna is one of the most talented managers I have worked with. She has strong leadership and communication skills as well as helicopter view to make the right business decisions.
Inna possesses the rare ability to see the bigger picture while also understanding the nuances. Her strategic insights have helped us to put together our go-to-market strategy and consistently guided our decisions.
Your Questions Answered
What is the GTM strategy?
Go-to-Market (GTM) strategy is a roadmap designed to maximize the effectiveness of introducing your product to the market. Its influence extends to the initial product reception, sales, and the sustained success of the product long after its launch.
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What is GTM consulting, and how can it benefit my business?
GTM consulting, or Go-to-Market consulting, is a strategic approach that helps businesses optimize their product launch and market entry, leading to increased efficiency and profitability.
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Is GTM consulting suitable for SaaS startups looking to improve ROI?
Yes, GTM consulting is highly effective for SaaS startups, as it helps optimize pricing, marketing, and sales strategies, ultimately improving ROI.​
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